There may be some signs that Ireland will start to come out of the recession in the second half of 2010, but for businesses, especially in the travel and tourism sector, life continues to be tough and survival is the name of the game. Even before the volcanic ash problems, the number of visitors to Ireland was drastically down on last year.
One enterprising Kerry businessman has come up with a marketing idea which is “win-win” for several businesses at once. Dan O’Donoghue from Valentia Island is well known for his musical talents, but his artistic abilities don’t end there. Dan’s business – Room with a View (www.roomwithaview.ie) – provides high quality online brochures and 3600 virtual tours for businesses, mainly those involved in travel and tourism. When Dan realised that marketing budgets were squeezed tighter than ever, he came up with the idea of providing very focused and targeted e-brochures for hotels, golf courses and other attractions – free of charge! The costs are covered by advertising space, offered at low cost to other local businesses. Each business is assured that it will be the only one of its type in the brochure.
The Killarney Golf and Fishing Club is delighted with the new spin on its Stroke Saver. Rather than waiting to buy the printed version in the club’s shop, golfers can look at the Stroke Saver from the club’s website and not only be well prepared to play each hole but also get information about accommodation and other activities and attractions in the area. As host of the 3 Irish Open this year, their website is likely to be a popular one!
Dan comments:
“This service is win-win for all partners. I’m already working with a top wedding venue and talking to other golf clubs such as Tralee Golf Club and the Castlemartyr Resort in Cork and hotels and I know that this has great potential for tourist attractions, travel operators and other businesses in Ireland.. These eBrochures will also be available in many different languages .The advertisers are jumping at the chance to get into the brochures as it’s great value, exclusive. and aimed directly at their target market.”

